Advertise with Mix 98.5
Reach real listeners, build name recognition and grow your business with Ottawa’s only locally owned commercial radio stations.
- Build brand awareness with radio’s frequency and reach
- Build customer trust with radio’s authenticity and human connection
- Build a synergized marketing mix with our tailored service and industry expertise
- Build local relationships with our community involvement and listener engagement
*Contact form – Email address as a mandatory field, person’s name and business name mandatory fields, phone number as an optional field, maybe a preferred method of contact drop- down box? And a small text field for the description of advertising needs.
Why Addvertise on the Radio?
Unmatched Reach, Frequency and Recall
- Reaches listeners throughout their day, especially in the car when audiences are
focused and captive. - Repeated ads build strong recall and familiarity.
- Influences decisions at key purchase moments, such as driving to a store.
- Ideal for long-term 52-week campaigns that keep your business name top of mind every
day. Long-term brand awareness beats sporadic promotions every time.
Listeners You Can Actually Reach, When Screens Are Off - Heard while driving, working, cooking, exercising and running errands.
- Listeners cannot scroll past or use ad-blockers on your message.
- Be a part of your customer’s routine. In the morning, at the coffee shop, on the
commute, at their desk, on the job site, at home and when they’re winding down in the
evening.
Affordable, Flexible and Easy to Produce
- Fits almost any budget through customized scheduling, timing and duration.
- Fast, cost-effective production without the need for complicated creative assets.
- Simple scripts and strong voice talent can create highly effective ads.
Trusted, Human and Authentic
Radio personalities build real relationships with listeners, on the air, at events, online
and even when they run into them out and about in town.- Your message is delivered in a trusted, brand-safe environment.
- Radio ads are authentic and lend authenticity to the advertisers, whereas digital ads
often struggle for authenticity when placed alongside a flood of misleading, fake, of
undesirable content. - Radio provides genuine human engagement and impressions you can trust. Every
measured impression is delivered to a real human being.
A Powerful Part of Your Marketing Mix
- Radio increases search activity and online engagement.
- Name recall from a truste dlocal source will drive higher click throughs on digital ads.
- People can only search for you if they remember your name.
- Brand name familiarity determines which business they click on, even if you appear
above your competitors in results. - Radio strengthens the effectiveness of digital ads by building name recognition first.
Community Presence and Goodwill
- Radio stations are active in the community, donating money, airtime and supporting local
causes throughout the year. - Mix 98.5 and Rebel Rock are involved because it is our community too.
- Listener goodwill extends to the businesses that support local radio.
Why Advertise with Mix 98.5?
Two Distinct Audiences, One Local Partner
- Hit-music listeners on Mix 98.5 and rock-and-roll listeners on Rebel Rock 101.7 represent distinct audience mindsets and lifestyles.
- You can reach both groups or target the one that best matches your customer base.
- Ads can further be refined by listeners’ schedules and sponsored content for certain interests, like a car dealership sponsoring a traffic report.
Locally Owned and Independently Operated
- Ottawa’s only locally owned commercial radio stations.
- Work directly with decision makers who understand local business realities.
- Marketing advice and planning informed by knowledge of the Ottawa market.
Fast, Flexible and Custom Campaigns
- Custom advertising campaigns are built from scratch based on your goals and budget.
- No corporate red tape or off-the-shelf packages.
- Quick turnaround for new creative, production, schedule changes and promotions.
- Professional quality ads are produced in-house at no extra cost to our clients.
Local Account Managers Who Go Beyond Radio
- Experience working with hundreds of Ottawa businesses.
- Guidance on messaging, promotions, events and broader marketing strategy.
- Ability to assist with larger media buys, including digital and social platforms, through industry relationships and commercial accounts.
Creative Opportunities Not Available Elsewhere
- Ability to sponsor unique features such as animal rescue segments, concert promotions, contests, giveaways and special programming.
- Creates memorable associations that stand out from standard advertising.
- We’re always excited to hear our clients’ ideas and work on custom promotions and unique segments.
Outstanding Value for Your Advertising Dollar
- Independent operations without the overhead of corporate broadcasters.
- More of your budget goes directly into reaching listeners.
- Designed to deliver strong returns for local businesses.
- Your advertising dollars stay in your community, and your country.
So how does it work?
Step 1: Needs Analysis
Our expert account managers take the time to understand your business.
We discuss your target market, competitive advantages, marketing objectives, current promotional activities, and future goals.
This consultation helps us understand what makes your business unique and what you need to achieve.
Step 2: Custom Campaign Planning
Based on your goals and budget, we build a tailored advertising campaign designed specifically for your needs.
We determine the right stations, times, frequency, and creative strategy to effectively reach your audience.
No templates or off-the-shelf packages; every plan is built from scratch.
Step 3: Creative and Production
Our team works with you to develop strong, professional messaging for your ads.
We script, voice, and produce your radio commercials in-house at no additional cost.
Production can often be completed in as little as one business day.
Step 4: Campaign Launch and Ongoing Support
Once your campaign begins, we stay involved every step of the way.
We monitor performance, review scheduling and creative, and adjust as needed.
We coordinate any add-ons such as digital components, special promotions, remote broadcasts or contesting.
We share available metrics and work with you to refine your overall marketing mix.
Our goal is to ensure a smooth, effective and successful campaign from start to finish to maximize your results. Our business only succeeds if our clients succeed.
Ready to Grow Your Business?
Whether you are promoting an event, launching a product, hiring staff or building long-term brand awareness, our team is here to help. Tell us what you are looking to achieve and we will design a custom campaign to fit your goals and budget.
Reach out to us through our Contact page or email us at info@mix985fm.com
Our Clients
Testimonials
Skyword Media
They’re Great!
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